If this theory was correct, then the BBC would be sent into oblivion overnight as thousands of people eagerly waited for the Loose Women to shut up and go to a break. Actually, that does happen every time the show is on.
One medium which is becoming increasingly annoying is the film world. Gone are the days of original fresh content. Now we have sequels following prequels and adaptations of books you could never be bothered to read when you were younger. Surely advertisers would never stoop so low as to copy this format and product place branded items into a well known movie scene? The people at Adidas disagree, and have roped in some famous faces to flog some clothes to you.