Given the technology that our advertising ancestors had 50 years ago, you'd expect that people today would be tuning in to see commercials rather than the TV programmes itself.
If this theory was correct, then the BBC would be sent into oblivion overnight as thousands of people eagerly waited for the Loose Women to shut up and go to a break. Actually, that does happen every time the show is on.
One medium which is becoming increasingly annoying is the film world. Gone are the days of original fresh content. Now we have sequels following prequels and adaptations of books you could never be bothered to read when you were younger. Surely advertisers would never stoop so low as to copy this format and product place branded items into a well known movie scene? The people at Adidas disagree, and have roped in some famous faces to flog some clothes to you.
The Adidas Originals brand is brilliant in so many ways. Whilst it's billed as a slick and trendy brand, it's far from unique. Mass-produced clothing that was sewn together in third world countries hardly makes you stand out from the crowd. But then again, people like to be told what to do these days. Especially if famous people are involved!
Starting with French dance duo Daft Punk, they arrive at a bar with gay robot icon C3PO and R2D2 and then we're taken back to a golden scene from cinema! That all so familiar bar scene from Star Wars has now been taken over with all sorts of misplaced famous people. Noel Gallagher and Ian Brown are laughing like morons at the back of the bar. You have to hand it to them for still being popular despite only releasing one decent album each.
Snoop Dogg takes centre stage, making himself look like a prime tit with his acting that makes us wish he was an alien from another galaxy far, far away. The director presumably thought that because of his gangster hood past, he'd be perfect for causing trouble. Most bar fights don't usually end in melted punters, but due to escapism we can at least live the dream of pushing someone out the way.
But hold everything. David Beckham then enters the frame! Even though he flicks between playing football in Italy and the joke American league, he is still a cultural icon. And he did this all by himself and doesn't need to rely on his partner for boosting his fame, because that’s Victoria Beckham‘s job. Seeing as he continually knacks his feet in, a cameo appearance in this advert probably got him out of heating up a lasagne for tea that evening.
If this is going to be the trend of remixing old footage to vaguely plug some sort of product, it does leave us quite excited. Especially if Justin Bieber has to promote some sort of biscuit during a 12-round fight with Rocky.