First the bad news – The Dark Knight lost over half of its audience at the weekend box office compared to last week.
Now the slightly better news – that still meant that The Dark Knight pulled in $75 million in sales this weekend, over $45 million more than its next best rival. Clearly, The Dark Knight is something of a weekend box office phenomenon.
So what can a forthcoming film – say, Vicky Christina Barcelona – do to match The Dark Knight‘s weekend box office success? Easy – have Penelope Cruz killed by an accidental overdose and then convince Woody Allen to beat up his own mother a day after it opens. Also, if they could make the film inordinately long and so morally heavyhanded that it may as well be delivered by a wild-eyed redneck preacher, that’d be great too.