Iron Man has really beaten the odds – it’s now enjoying its second week on top of the weekend box office, despite the massive gamble involved in making it.
Not because it’s a B-list superhero movie with indie sensibilities starring a middle-aged recovering drug addict or anything, but because nobody really knew if big expensive blockbusters about flying robots who can blow shit up with arm missiles were all that popular.
Of course, Iron Man‘s biggest challenge will come during next week’s weekend box office – can it still cling onto the coveted number one slot in the face of a crappy-looking Narnia film starring that over-earnest big-toothed kid we couldn’t really stand in the last one? Only time will tell.