There was a time when you only had to mention the words ‘Sam Raimi’ and ‘horror movie’ to get Hecklerspray wetting its pants in anticipation.

But after seeing the trailer for the Evil Dead director’s new film Drag Me To Hell, we are holding off on the incontinence nappies for the time being.

The idea of it is pretty good. Basically, main character Alison Lohman, desperate to impress her banker bosses, is cursed by some ugly woman with a funny eye after refusing to grant her a mortgage extension.

It means that some demon has been unleashed to drag her back to hell.

All good so far. But something just doesn’t see right. The effects look pants, while the demon itself looks about as scary as a squirrel with a bad temper.

Also, where is Bruce Campbell? The jury is out, Raimi.