This week?s Apprentice was all about the always embarrassing advertising task, where Lord Sugar had his minions create, brand and launch a new pet food. The real theme of this week though seemed to be ignoring everyone. Except for the artist formerly known as Magic Jim.
Focus groups, team members, Nick?s ridiculous expression? THEY MATTER NOT! It's just about what Glenn and Jim want. Even though Jim isn't even the team leader for Logic. That's Vincent, who seems to be the only person who hasn't got bored with Jim?s magic yet.
Frankly, hecklerspray is annoyed that he hasn't used his powers to make someone do something truly diabolical, but has just been using them for mediocre business. If we were him, we?d be messing with people?s voices, and faces, and probably also minds. It's just a waste.
Over in the Jim-free land of Venture, Glenn was intent on overruling everything that his team came up with and doing it all himself. He dispatched half his team to sort out the focus group and branding, and then promptly ignored everything they had to say and insisted on a ridiculous kitty diet food called ?Cat-Size?. Which apparently allows you to ?see their light?.
Nope, we've no idea either.
Meanwhile, Magic Jim convinced Vincent to launch a product which is aimed at literally every single dog that's out there. And to call it ?Everydog?. A vet tells them it's just about the worst idea of all time, but Vincent?s not having any of it. Even being told by a bunch of experts at the pitch meeting that it's a dreadful idea isn't enough to put him off. Who cares that dog owners want specialised food? Jim loves it, so it must be wonderful.
Venture, meanwhile, left it to Leon to do their pitch despite the fact that he laughed in Glenn?s face when told the concept. And even though he was given a full day to write said pitch, Leon mostly babbled crap and laughed nervously. Apparently, ?see their light? means that your cat will glow after eating this food. we're not sure what they're putting in it, but if that's the result we definitely want to get our hands on some and start sabotaging the neighbourhood kitties.
In the end, it turned out that glowing cats are preferable to boring dogs, so Sith Lord Sugar declared Venture the winners. Everyone seemed to be lining up to assassinate Magic Jim, and for one sweet moment we thought we wouldn't have to deal with his half-arsed magic any longer. And then Vincent let him off. Again. At this point we can only hope that next week everyone finally gets sick of Jim and kills him in his sleep. He has our love no longer.
Vincent still loves Jim though, so he dragged Ellie and Natasha back into the boardroom with him. Despite the fact that Natasha?s ad was the only decent thing about their entire campaign. In the end, Ellie got fired for being a bit boring, and it looks like Vincent will live to bum Jim for another week.
But wait! Lord Sugar?s not done yet! In a shock twist, Vincent gets the chop as well. And it's all because of that pesky Jim.
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Tim says
What an odd week. Jim’s mind control faltered. Natasha was competent. Even Susan and Edna were calm and quiet. But Vincent, oh Vincent, with his overpowering confidence and charisma – and I thought it was just his aftershave – simply couldn’t see the basic errors he was making. And yet Tom did – but, as usual, the PM ignored him. When will they all realise that he’s the only one talking any sense. Natasha can prattle on about how she would have done everything differently with hindsight, but Tom’s the only one who seems to be able spot the wreck before it happens. A dark hose. Watch him closely.
http://slouchingtowardsthatcham.com/2011/06/02/the-apprentice-venture-are-top-dogs-two-fired-after-pet-task-cat-astrophe/