Snoop Dogg, it would seem, is getting ever more anxious to shed that bad-boy image of his.
Let's face it: that's going to be a tall order. After countless years of inspiring legions of lower middle class Colchester teenagers to believe that smoking the odd joint makes them 'street' and that their 10-year-old Vauxhall Nova is actually some sort of pimpmobile, it's a long rocky road to salvation he faces.
So who has he dragged in to help? Which brain-bulging luminary has old Dogg decided will provide him with the best chance to turn his life around?
David Beckham, that's who.