Thank Heavens an incongruous group of self-publicising celebrities are finally allowed back on Twitter and Facebook, to shill products in messages that are really ads – thank you, Khloe Kardashian.
The stars in question are some of Twitter and Facebook’s most prolific, including Kardashian sisters Kim and Khloe, Lady Gaga, Justin Timberlake, Ryan Seacrest, and the charity’s figurehead Alicia Keys. These stars were to stay ‘Digitally Dead’ from December 1, World Aids Day, until their fundraising goal of $1 million was reached. Although, there were reports of some rotters cheating.
However, things didn’t go according to plan and everything went silent for the better part of a week. Because, as it turns out, people rather prefer silent celebrities to donating.
After four days $200,000 had been reached, with the total some weeks away. Then came some further large donations, taking them to the halfway point.
And then, came all of the remaining half-a-million dollars. In one go. From one person. Revealed to be billionaire pharmaceutical mogul and philanthropist, Stewart Rahr.
Much to the chagrin of people who realised this week that silent Kardashians were the best kind, the stars have gone back online. And some children’s lives will be saved. Or something.
We’re not sure about that last part, as every one reporting today is neglecting to mention those pesky, sickly children in any detail.
Take it away, The Superficial:
After not even six whole days, the celebrities involved in the Keep a Child Alive campaign managed to convince a billionaire to donate $500,000 so they can all return to Twitter after it was starting to look like it?d be awhile until they could shill for Best Buy again. So, on that note, I took the liberty of screen-capping their post-?death? tweets so the world can see what stupid kids dying of AIDS were keeping us from. It was practically criminal.
This was a guest post by Amy Grindhouse, so three stinkin? cheers for that.
Tom J says
I really got my hopes up for a second, then I realised it was “digitally dead” instead of the traditional kind. Damn it all to hell.