Adverts are usually rubbish.

You know the sort – Jamie Oliver gurning away about how Sainsburys is the best thing in the world, or brundlefly-with-tits Jordan urging you to buy this week's News Of The World as you can read all about how she's shat out another mewling halfwit baby or something.

They're cack, make no mistake about it. Yet sometimes an advert comes along that is so sensationally bad it literally redefines the very concept of awfulness, possibly doing a full 360 degrees and coming out the other side as 'legendary.' Until now hecklerspray had considered shouty cleaning-fluid seller Barry Scott as the king of that particular castle – until we saw this commercial for the 'Montgomery Flea Market.'

And couldn't believe our fucking eyes.

Or ears.