Sometimes things can be so misjudged.

Take that anti-drink-driving campaign from about ten years back. Remember the one? Some bloke called Dave was in the pub with his mates, who were urging him to sink another pint with the refrain “just one more, Dave.” In the next scene, Dave has a horrific car crash and is reduced to a bedridden vegetable being fed slop by his mother – who, in a Swiftian twist of irony, tries to feed him a spoonful with the refrain “just one more, Dave.”

All very clever and affecting, yeah. Unless you’re a kid, of course, at which point you run out into the school playground and make David Hargreaves cry by thrusting spoonfuls of Muller Crunch Corner at him while shouting – you guessed it – “just one more, Dave.” We’re sorry, David. So very sorry.

Why has hecklerspray gone on this rant? Because we couldn’t help but draw parallels with the new Think F.A.S.T campaign: a well-meaning PSA about dealing with stroke victims whose effectiveness will no doubt be diluted by children the nation over pissing themselves with laughter at the lady’s silly face and trying their best to emulate it with their pals.

As for the rest of us? Well, we’re probably just wondering exactly how F.A.S.T that ambulance will actually be arriving. What’s the betting on 45 minutes?