You know how adverts for expensive perfume are bewilderingly oblique to the point that you often spend up to 30 minutes afterwards scratching your head and wondering what you’d just watched?
That feeling isn’t just limited to perfume commercials, you know. The Safestyle double glazing TV adverts have been running on and off for years, and yet every time one of them is broadcast we find ourselves quivering in the foetal position trying to chew our own shoulder off afterwards because we just can’t work any of it out.
In short, the Safestyle ad is a commercial so confusing that this is the only logical conversation that could have possibly taken place at the advertising brainstorming meeting:
Safestyle executive: “OK, so the benefits of double glazing are clear to everyone – noise reduction, heat insulation, security – and we’d also like to highlight some of our financial incentives as well. Any ideas?”
Advertiser: “Yes! Why don’t we find a obnoxious, self-consciously wacky bald man who looks like he’s from Narnia and makes Barry Scott look like the world’s finest Shakespearean actor, dress him up like a Medieval time-traveller from the future and make him walk around the world’s cheapest set destroying your own products and bellowing at the viewers in a way that’s virtually guaranteed to offend all of them into never using your company for anything?”
Safestyle executive: “Well, um, that’s not really…”
Advertiser: “I saved your life, John. Remember? In the war? I dragged your injured body to safety through minefields and machine gun fire. You said you were forever indebted to me. Remember that?”
Safestyle executive: “Oh, alright then.”
David says
As soon as I saw that mans face I knew it was the ‘BOGOF’ bloke. I have only experienced his adverts when on holiday somewhere near the coast and i assumed he must be some local bumpkin celebrity, he’s terrible but actually less irritating than most adverts.
Mithaearon says
See that man in the safestyle UK adverts….He’s your dad he is.
Slog says
Who would believe it? The colourful “BOGOF” character and renowned advertising face of Safestyle UK is continuing to defy all odds having once again been chosen to front their latest national television marketing campaign for the replacement windows and doors company for a record ninth consecutive year.
Love him or hate him and having created a storm of interest in the advertising world for his loud and demanding style in television advertising campaigns, he has now clocked up an amazing 156 weeks of personal airtime promoting Safestyle – the UK’s largest independent retailer of high quality, competitively priced and environmentally friendly PVCu windows and doors.
Iain says
The man in the Safestyle adverts is the funniest on TV! I would rather give him air time then that so called “comedian” Russel Brand! Give him his own show!
John says
His name is Jeff Brown and he is one of the funniest men on the planet!!