R&B is sexier than any other musical genre.

Think about it – you ain’t gonna have much luck pulling the laydeez with your swept-haircut indie or your monocle-wearing classical or your no-one-really-likes-it-anyway jazz fusion. The most immediate way to make yourself attractive is to give yourself a smooth backing track full of ‘woah-oh’s and ‘mmmmm-baby-yeah’s.

This is something advertisers have been quick to latch onto. You can make virtually any product sleek and super-fine by associating it with a laid-back groove and harmonious vocal stylings. Right? Right? Eh? Are we right or are we right? We’re right. We always are.

Oh – apart from the commercial for Mr. Sprigg’s Barbeque.

This is … well … more just weird.