Badvertising: Mr Sprigg’s Barbeque

by C J Davies on September 10, 2008 3 Comments

R&B is sexier than any other musical genre.

Think about it – you ain’t gonna have much luck pulling the laydeez with your swept-haircut indie or your monocle-wearing classical or your no-one-really-likes-it-anyway jazz fusion. The most immediate way to make yourself attractive is to give yourself a smooth backing track full of ‘woah-oh’s and ‘mmmmm-baby-yeah’s.

This is something advertisers have been quick to latch onto. You can make virtually any product sleek and super-fine by associating it with a laid-back groove and harmonious vocal stylings. Right? Right? Eh? Are we right or are we right? We’re right. We always are.

Oh – apart from the commercial for Mr. Sprigg’s Barbeque.

This is … well … more just weird.

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{ 3 comments… read them below or add one }

Shawn Lindseth September 10, 2008 at 8:44 pm

That is the greatest piece of American media I’ve ever had the good fortune to behold.

Reply

gir September 10, 2008 at 9:17 pm

Oh yeah Lindseth? Well then what do you have to say to this:

http://tinyurl.com/6dfg8x

Reply

Shawn Lindseth September 11, 2008 at 12:20 am

Well that’s far more romantic than Mr. Sprigg’s Barbeque, I’ll give you that.

Reply

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