Technically, this?series of TV adverts?shouldn’t feature in ‘Badvertising’.
Technically, it’s a very successful and clever campaign carried out with the surgical precision that a smartarse meerkat in scrubs?with an?indeterminable accent would be proud of. No other commercial?has quite taken advantage of social media so well before and it’s a catchphrase, voice, image and jingle that sticks around in the mind.?Well done ‘Aleksandr‘.
Technically, however, it is also the most cynical, irritating and twee dirge that buffers every 15 minutes of commercial television that we watch.