Daybreak, ITV?s woeful attempt at going head to head with BBC Breakfast, is in trouble as ratings continue to plummet.
The breakfast show, hosted by former One Show presenters Adrian Chiles and Christine Bleakley, is only averaging somewhere around 500,000 viewers per show.
500,000 sounds like a lot, but when you consider that even Channel 4?s god-awful Seven Days experiment is pulling in more viewers per episode, you know that something is going seriously wrong.
But why are viewers abandoning ITV?s brand new and sparkly magazine show? The fact that Daybreak is one of the most mediocre and drab light entertainment programmes on UK television could be the problem. Even Loose Women is more entertaining than Daybreak, if only because watching 4 decaying hags fawn over Michael Bubl? whilst their genitals audibly creak with every chair shift makes all of us here at the Hecklerspray office chuckle every time.
Another problem could be the presenters. Adrian ?face of a car crash victim? Chiles and Christine ?if I show enough leg maybe people won't realise I can't present? Bleakley.
There was a media circus surrounding the two personality deficient presenters when they defected from the BBC to ITV and they've failed to live up to the hype.
The One Show was bearable because they were only on screen for half an hour at most, but with Daybreak the audience is subjected to the train wreck that is the chemistry between Chiles and Bleakley for what seems like a lifetime.
Plus there's no getting over the fact that Chiles has that whole Austrian kidnapper look about him and every time he glances at Bleakley you sense he's plotting something sinister.
Daybreak will inevitably get a revamp sooner or later, but unless every morning is in fact dedicated to Chiles carrying out the evil plot we all suspect he's running through in his mind every time he lays eyes on his co-presenter, don't expect it to amount to much.
If anything, the most depressing fact to emerge from the whole Daybreak debacle is that there are half a million people out there who willingly gaze upon Adrian Chiles? mangled face every morning whilst eating their breakfast.
What’s wrong with them?
Tom J says
“The One Show was bearable…”
Nope, you lost me right there. There is absolutely nothing that dour-faced git has done that has been even remotely bearable. Just look at his fat, miserable face; who in the hell would give that man a job presenting television? There are just two golden rules to being a TV presenter – you need to look halfway presentable and you need to at least pretend that you give a shit about whatever you’re covering. Chiles fails abysmally on both counts and additionally fails to satisfy the lesser third rule of “being even remotely likeable”. I hope ITV suffer for this as much as their viewers do.
Russ Oakford says
I’ve said it before, and I’ll say it again. And actually stole it off someone else.
Adrian Chiles has a face like melted cheese.