There’s no video content for this week’s Badvertising, primarily because caretaker of the advertising corner, Michael Park, has become the victim of legal action after a woman’s head exploded after seeing his smug, self-involved face on her computer screen more than the appointed twice in a month. This means that it’s back to plain ol’ words!
When you’re making an advert, it’s important to establish a relationship for the sake of the viewer. Now, what do we mean by that? There are myriad different types of relationships in advertising from the authoritarian ‘expert’ who spends a worrying amount of time bellowing out of the television, to the ‘friends’ who love nothing more than snuggling up on a couch eating Maltesers and taking intravenous injections of air freshener.
There are antagonistic husband and wife duos as well as the brother/sister combo and occasionally you get to see a couple of children sitting around being accosted by a rip-off mouse. It’s just how advertising is. Relationships are usually established pretty damned quickly.
Except here…
Who is this woman? Aside from being someone who breaks into people’s houses and demands cups of tea while speaking like Margaret Thatcher after she was forced to chain-watch all six seasons of Sex In The City, she appears to be an apparition who believes solely in the spread of bingo.
Perhaps she belongs to the Church Of Jesus Christ & The Latter Day Tweak of the Thumb. Who knows. She could be the Queen Bee or the Dancing Queen. She’s definitely not one of the Two Fat Ladies. There we go, we’ve got rid of all the woeful bingo puns in one paragraph that you could have ignored if we’d had the good grace to warn you beforehand.
Once this mad bat has cracked her laptop out, she begins indoctrinating her shocked victim into the ways of bingo until the poor, bemused fool is too broken to even question this woman’s presence in her kitchen. There she was getting on with a spot of ironing and the next thing she knows, some vampiric whore who has just eaten a live chicken to sustain her blood lust is hovering over her talking about her father liked to engage in orgies.
Everything happens so fast, even the audience is left completely unaware of who this woman is. One thing’s for sure, she must have an endless supply of laptops if she’s not even bothering to take it with her. Do vampires have a lot of money? That’s a thought for the Hallowe’en special…
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