The stench of Lynx. The smell that strips paint off walls and causes everyone's eyes to water. It's only ever been found to have one use, and that's letting you know that a teenage boy is on his way.
Clearly though, it's a market Lord Sugar wants to get in on, because this week he wanted his teenage oiks to create and brand a new deodorant. And to then make a TV ad for it. To tell them this, he inexplicably appeared on a giant screen at Wembley Stadium, which seems a bit ostentatious to us (small penis).
But then we were distracted by Lizzie?s incredible naked trousers, so maybe we simultaneously missed the point and became horrific would-be child-molesters.
Zara was made project manager of Atomic, which she claimed is a good thing because she loves film. Which we assume means that she spends a lot of time sat on the sofa watching High School Musical 2: The Electric Boogaloo.
Over at Kinetic, Posh Harry was made project manager. He was very, very keen to go for the female market and completely overruled the rest of the team. He then asked everyone else to come up with names and had a massive fight with Irish James, during which he just pointed out repeatedly that he's project manager and failed to offer up anything useful at all. Not yet done with his crusade of idiocy, he then tried to come up with ideas for the ad and basically just described really bad pornos.
Typical teenager.
Gbemi and Lizzie went to the product designers, where they busily insulted Posh Harry for going on about ?Big Bright Colours? and Lizzie remained blissfully unaware that she's forgotten to put trousers on. After Posh Harry rang them and said some words, they made a horrible, ugly, 1990s can with a mirror on it. A mirror. On a deodorant can. Even Nick pointed out that it was spectacularly dated, but since these children can't remember the 90s they didn't seem to realise they?d gone wrong.
Atomic, meanwhile, were struggling with the revelation that the focus group hated their entire concept. This news came after poor Zara and her spangle-eyes had already drawn up half their storyboard, so they had to ditch the whole thing and start again with a breakdancer (the laziest shorthand in the advertising world, like graffiti, for something being ‘cool’).
Still, they were doing better than Kinetic, who hadn?t even grasped the concept of a storyboard. They just appeared at their ad shoot with no clue what they were actually doing, and Posh Harry and Irish James just wandered around a bit having a nice big fight. They eventually ended up with a girl in glasses doing an embarrassing dance. And they still didn't have a concept, which was almost impressive.
In the boardroom the Sith Lord briefly had a go at Atomic for naming their deodorant ?Raw?. Apparently he thought this might give really stupid people the impression that using it would strip all your underarm skin off and leave you with a nasty case of leprosy pit. This clearly had not occurred to any of the children, as they just sort of sat there and muttered some stuff.
Luckily for Atomic, though, Posh Harry had managed to lead his Kinetics to a whacking great defeat, and so it was they who found themselves back in the boardroom. After everyone pointed out that he was just about the worst project manager of all time, The Posh One took Gbemi and Irish James back in with him. There was a lot of pointing out that it might?ve been a good plan to have a concept. And that the can looked ridiculous. And that the ad didn't really work, because they didn't have a concept. And they did have an ugly can. In the end Gbemi got sent home because Lord Sugar was so unimpressed with their strange mirror-can.
And so, all that was left was for the surviving minions to return to the house, where everyone continued to be shocked and horrified at Posh Harry?s continued survival. They can't even be bothered pretending to be nice to him anymore, so it's probably an idea for Lord Sugar to hide the knives, just in case someone decides to hack up the Posh One in his sleep.
Because that would be a terrible shame. Obviously. And if you’re Posh Harry’s parents and you’re reading this, one question: Have you heard of condoms?