Have you seen this O2 ad campaign on billboards, the underground, press, TV, in-store and online? (for O2 customers only)

Take a picture of the shiny “I” on your phone in any of these surroundings (yes, even online) and text it with the letters ‘NYE’ to 63333 and you’ll receive a reply with the “I” (acting as a door) opening to reveal either a Christmas scene, or an image of The O2 – the latter signifying you are a winner of tickets to one of the New Year’s Eve events at The O2, featuring Elton John, 2ManyDJs (@ matter) and Hed Kandi.

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