Have you seen this O2 ad campaign on billboards, the underground, press, TV, in-store and online? (for O2 customers only)
Take a picture of the shiny ?I? on your phone in any of these surroundings (yes, even online) and text it with the letters ?NYE? to 63333 and you\’ll receive a reply with the ?I? (acting as a door) opening to reveal either a Christmas scene, or an image of The O2 ? the latter signifying you are a winner of tickets to one of the New Year?s Eve events at The O2, featuring Elton John, 2ManyDJs (@ matter) and Hed Kandi.
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