What’s in a name? Is it a moniker that identifies you to your friends, family and colleagues or is it a way of developing and maintaining an international brand based on a recognisable face and a recognisable name to go with it?
Here at hecklerspray, we are constantly confronted by celebrities whose names are the only thing famous about them. Take for example, ‘Jordan’, ‘Jessie J’ or ‘Mof Gimmers’- it’s easy to see how a clever pseudonym can gain you fame and fortune.
Except in the case of the latter, where people hate you.
Step forward then, Lindsay, the new face and name of former disaster site Lindsay Lohan whose publicist appears to believe that dropping her last name will be like casting off the ‘Curse of the Repeat Offences’ which has hung over Lohan like the Goodyear blimp. As far as rehabilitating an image goes, dropping the surname can go a long way. In the wake of their convictions in a drug trafficking racket Cher Lloyd and Prince Naseem-Hamed went on to have hugely successful musical careers.
Unfortunately Lindsay already has a nickname. LiLo which is part of a fashionable Hollywood trend of sickening portmanteau which started with Brangelina and will no doubt end with the bloody double-murder of Biebez. However, for Lohan, dropping the LiLo tag could well be the worst decision ever made. Supposedly she has become the first celebrity portmanteau to make it into the Oxbridge English Dictionary.
Lilo (adj.) – Used to describe the scene of a gory trainwreck in which there were no survivors.
Admittedly, this might not be the exact definition that Lindsay herself would have been looking for but there surely has to be a sense of pride in making it in at all? After all, The Artist Formerly Known As Prince Naseem-Hamed has never made it into the dictionary and neither has remarkably more amusing criminal George Michael (although ‘doing a George’ almost became a verb).
Lindsay has a lot to be proud of in her name. Almost all of it fictional.
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