It’s a sad state of affairs when a viral campaign is actually better than the film it’s promoting, but that’s the case here.
Some of you may have been unlucky enough to see Be Cool, the John Travolta smugathon that was released earlier this year. You have our deepest commiserations if you did.
Be Cool is basically a conveyor belt of unfunny comedy and clunky drama. And, weirdly, it’s the exact opposite of cool. We honestly can’t think of anything we’d like to do less than watch John Travolta sweat and grunt his way through yet another gormless dance routine.
But the viral promoting the DVD of Be Cool, on the other hand, is much better. You get to see a man smack his head on a bike ramp. We laughed out loud at this, which is more than we can say about the film.