Arse, its 2009 and no longer can we sit around in our boxer shorts and drink Stella at 9am.
Christmas and New Year have gone, at least until they’re advertised in June again and every website in the world can start another annual end of year list.
So we're back doing what we fail at best ? getting you to change your listening habits from New Kids On The Block to something a bit more leftfield and experimental. No manufactured toss here, just music to leave you feeling happy, distressed or in love with. Prdctv produces accessible and uncomplicated electronic music with offerings of real instrumentation for any supposed musical fans out there who despise music made on laptops.
Getting a successful clink out of a triangle is an achievement for us, so listening to Prdctv’s tracks gave us hope that we can make something of ourselves. Now, we realise that making a song can be quite difficult to do, but when listening to bands like Arcade Fire sometimes you wonder how they managed to fit in the guitar, bass, violin, accordion, drums, vocals, string section and horns without it sounding like one big gloopy musical pudding. Which will probably taste of strawberry.
From what our poorly-trained musical ears tell us, there aren't a million different sounds being conjured up in Prdctv?s music. At best we can identify skittering drums with a hook from a guitar or something created from the depths of a keyboard or a sampler. we're pretty sure Massive Attack and Radiohead are in there somewhere.
These samples aren't badly reproduced like in most Euro dance songs that are nothing more than embarrassing rip-offs. Carefully constructed effort has gone into these songs to create something in a similar vain to Tunng, Four Tet or National Forest.
Hello Bruno is a long sweeping track that suddenly edges into a looped vocal that’s been shredded and ripped for that woozy feeling of uncertainty. Almost like walking round a huge deserted city at 4am in the morning whilst the bitter cold snaps at your face and the freezing wind lashes against at any exposed skin.
If you like your music intelligently made and are a fan of acts such as The Postal Service, Mogwai and RJD2 we think you\’ll quite like Prdctv. And if you don't, well that's just tough. We haven't quite got any sort of returns policy as of yet.
For fact fans out there, Prdctv is pronounced ‘Productive’. We assume that Alex Lloyd, the creator of this project has something against vowels. Not hecklerspray though, we love them. Particularly the letter e, who we frequently treat to marmite on toast.
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