‘Tis the season to be chilly, fa la la la laaaa, la la la laaa’. And so, this Christmas, Hecklerspray will be getting our beer jackets on to stave off this insufferable cold. And because they want to pay us advertising money, we’ll mostly be drinking delicious Heineken and trying burp the words: “I’m a ninja who can play the flute, shoot hoops, do magic and shoot people with my fingers”.
And that’s exactly what one spirited chap does as he makes a rather grandiose entrance at some party or other, putting our usual sloping in trying to go unnoticed at Christmas parties to shame.
Heineken?s new film attempts to serve up a little inspiration for lost causes like us.
‘The Entrance’ is Heineken’s new 90-second cinematic ode to drinking lager sensibly. You’re not supposed to get blotto on it. You’re supposed to enjoy it. What are you? Some kind of animal? A drunk animal?
Anyway, this new glossy adpost kicks off Heineken?s latest global brand campaign and puts those adverts created by The Apprentice contestants to shame.
We see our main chap demonstrating the ultimate party entrance by charming his way past a fatso gun-totin’ oilman, a Russian canary and a kung fu assassin, before getting his flute out on stage (no, that’s not a euphemism) with the singer of the Asteroids Galaxy Tour (who happen to provide the the music for the spot with a track called The Golden Age).