Nearly every week, another music conference springs up from nowhere and tries to convince us that the crop of artist playing in a disused airfield will be the acts of the future.
For the unknown bands and singers playing at these gatherings, it's pretty much the first chance they?ll get to have people hear their music properly, and not in a horribly compressed MP3 shoved on some corner of the internet.
Don't think of them as festivals so to speak, more a chance for A&R people and record label executives to see what talent is actually out there. One of the most diverse conferences on music is held in Austin, Texas. Gone are the days when the state was simply known for oil, executions and idiotic politicians. To honour the conference known as SXSW, here a band who hail right from the city itself, Love Inks.
We don't like calling bands ?mysterious? ? that makes them sound like part-time Mexican wrestlers, but after skimming through the internet, we don't really know much about Love Inks. All we generally found were testaments from people about their love of tattoos; something we assume isn't connected to the band.
Though we do know they are comprised of three members who makes glorious tiny pop songs that clock in under a couple of minutes.
The only song we can find from Love Inks is entitled ?Blackeye.? Due to all the fear and scary shit in society, we?d probably witness someone giving or receiving a black eye, the dialogue would drop and the music would consist of some throbbing baseline or hectic drum and bass chaos. But no, Love Inks aren't like that, instead of a beat crazy song, we have a song that has a steady guitar riff twinkling throughout the warm fuzzy female vocal.
It will most certainly be chopped up by TV producers as the song that's used when Sophie Dahl does her weird cooking show under an artificial night sky of fairy lights.
As ever, we wouldn't give our humble opinion without letting you lot get your lug holes around the song. Because we're feeling extra loved up because it's soon to be Valentine ?s Day, we?ll give the song as a free download.
We?d offer a hug, but frankly, we don't know where half of you have been and no amount of anti bacterial wipes would make us feel cleansed and free of dirt.