Because that’s exactly what has happened. Ten short months after Tom Cruise struck upon a unique way of getting people to see his movies – basically by whooping like a sugar-overloaded toddler and then spazzing all over a sofa while gurgling monomaniacally about Katie Holmes – Tom Cruise has repeated the trick exactly, this time in front of a crowd from Yahoo!
The way that Tom Cruise (DVDs) promoted War Of The Worlds will go down in
history as one of the most fiercely batshit derango marketing tactics in all of history.
It was a masterclass in how to repel people – from the Oprah couch-leaping to the Katie Holmes Eiffel Tower proposal to the vocal rejection of psychiatric drugs to the water-squirting incident – except it worked; War Of The Worlds was Tom Cruise’s most successful movie to date. Sure, all this earned Tom Cruise the title of Most Irritating Hollywood Star and the Razzies pretty much made up a new award especially for him, but money talks, as they say.
So now, even though Tom Cruise sacked the publicist
that apparently let him flounce around like a big mental, his Mission: Impossible
III promotion seems to be headed in the same direction. Tom Cruise was the guest of honour at an Influential
Speakers event at the Yahoo headquarters on Tuesday when he – you
guessed it – jumped around on a chair telling everyone how much he loved Katie Holmes. Oh, and arm-wrestled with Yahoo bigwigs for a while.
And then the icing on the cake: Tom Cruise brought Katie Holmes
onstage to over-dramatically kiss her and rub her belly.
Because Tom loves Kate, no matter what Life & Style Magazine says.
The best news of all, of course, is that Mission: Impossible III isn’t even out until May. That’s over a month of demented Tom Cruise behaviour to keep a close eye on. We can’t wait.
[story by Stuart Heritage]