Timbaland’s quest to single-handedly dumb down the music industry to levels not seen since Rick Astley and Wham were raping the airwaves gathered more momentum today as he announced plans to produce the first album to be released via mobile phone download only.

He will produce one song per month for mobile company Verizon during 2008, working with a different artist each time as he travels around the US in the Verizon Mobile Recording Studio Bus, exclusively available to all subscribers of their mobile entertainment service V Cast.

The good news is that Verizon is an American company, meaning the UK may have a Timbaland-free 2008!

Timbaland told Billboard about how much of a great pioneer Timbaland is:

“Just producing a mobile album has never been done. I'm the first to ever do it.”

Can someone please give the man a biscuit?

He then went on to explain the secret to his unstoppable creativity – any budding producers out there may want to get there notebooks out to jot this down:

“I'm just going to have fun with it. I'll just do what comes in mind. How I prepare for (the new album) is, I just do it, like any other album. The only difference is it's immediate.”

There you are guys, ‘just do it’. It’s easy when you think about it. Just force it out of your mind. Even if it seems there’s nothing there of worth, someone amongst the six billion of us humans will be probably be happy enough to buy it.

Each track will be released just days after Timbaland has finished them while a compilation album is due for release at the end of the year. The world baits its stupid breath in anticipation.

Come on Armageddon; stop fannying about and get stuck in.

Read more: 

Timbaland plans mobile-only album - BBC