If you were watching TV last night you will have found it hard to miss T-Mobile’s latest flashmob-based ad, which took place in Heathrow’s Terminal 5, in London.
The ad was shown simultaneously on 86 channels at 10.15pm, meaning that around one in six people in the UK will have seen it. In the event that you didn’t, here it is:
The mobile firm has a history of inviting people to flashmobs for a spot of public dancing. It then films them and turns them into ads. This one was filmed, edited and broadcast within 36 hours.
Hecklerspray hates hanging around in airports, but this would have provided some light amusement, in a Bobby McFerrin kinda way.
The T-Mobile flashmob ads have been seen by more than 26 million people on YouTube. What do you think of the latest one?