The Dark Knight has only ruddy well gone and done it again.
No, not struck down another member of the cast or crew with the ‘curse’, which is apparently floating around these days. The film has gone and broken the record for the fastest $400 million in box office history, making the money in a frankly ridiculous 18 days.
Imagine making four hundred million dollars in 18 days. How many tricks you’d have to pull to draw in that amount… it’s hard to take in. Though it would also be hard to take in if you pulled $400 million-worth of tricks, let’s be honest here.
But at least it shows that maybe, just maybe, Christopher Nolan‘s film is living up to its reputation, even with the extra bits of accidental hype popping up here and there.
The previous record time in which the fabled $400 million mark was crossed – as you should all know too well – was a pathetic 43 days by Shrek 2. More than four hundred million for doing a crap Scottish accent? Ruddy hell.
But in less than half the time it took for a CG ogre voiced by an irritating comedy hack to reach the milestone – just over two weeks – The Dark Knight has taken its place in box office history, climbing up the highest US earners top 10 as fast as it’s cast can make headlines through their exploits, incidents and accidents.
Surely this means Hollywood will adopt the same technique for every new major movie release, pushing their leading stars into compromising positions for the sake of a few extra headlines. It worked very well here, and the world of film is surely cynical enough to see it as a viable strategy to affect the home lives of its stars.
Unless we’re being unnecessarily harsh here. Which we aren’t.
If the movie fatcats aren’t quite that cynical, they’ll probably just adopt a new film-making strategy to rake in the speedy $400 million. Said strategy will probably involve making every single big budget summer movie the most depressing, dark and downright unsettling thing known to man, while at the same time putting a welsh bloke in a weird costume and making him speak in a frankly ridiculous manner when wearing said costume.
It’s a definite recipe for success, if you simply follow the trail of facts staring you in the face.
We do have one real hope from all of this though, and that is to see The Dark Knight overtake Titanic as the highest grossing movie of all time. Meaning whenever we hear about the film that brought home the most clams we won’t have to be reminded of the time James Cameron went mad and made one of the worst films ever. Starring a sprout.