Will Smith's new movie I Am Legend is a huge risk, since it mostly seems to be about Will Smith cowering fully-clothed in an empty bath for two hours.

So what Will Smith needs to do for I Am Legend - more than with any of his other films - is sell it. Sell sell sell. Promote the movie as a thrilling romp that the whole family will enjoy. Exclude nobody in its appeal. And that's why Will Smith has decided to promote I Am Legend by giving a lengthy television interview all about how much Tom Cruise has taught him about the benefits of being a fully paid-up member of the Scientologists. 

Oh.