What is the Black Helix? The Black Helix is not, regrettably, anything to do with those old pencil cases that looked like massive calculators, but rather, a mindbending game that switches between the virtual world and real life. Imagine if a pixel could punch you in the face. That.
So, this new Alternate Reality/Transmedia game is running through March 2011 and wants to take things a step further, presumably ending up with some Tron-style bloodsport which sucks you through the screen.
There’s already over a thousand players who are engaged in this interactive game, which include live events, phone calls, parcels in the post, real world tasks and a final role playing event. It sounds mental doesn’t it?
