PR stunts are wonderful things. Well, that’s a lie – they tend to be pretty rubbish in the most part, and aside from the odd grandiose piece of artistic wondery they tend to highlight how awful the world of marketing and PR is.

Just ask Ashanti, whose marketing team decided it would be a good idea to encourage ultraviolence, if not murder, with fans of the R&B ‘star’.

It’s a bold move, that’s for sure, but we can’t help but think it’s one that should have had a little more thought put into it before being unleashed on the world.