Eat it, James Cameron – all that talk about Avatar ushering in a new era of 3D magic was a lot of tits.

For starters, Avatar looks like bum. And secondly, Avatar can’t usher in a new era of 3D magic because The Final Destination has already ushered it in. For the second week on the trot, The Final Destination is number one at the weekend box office.

Why? Well, what would you rather watch in 3D? A blue Jar Jar Binks buggering about pointlessly, or a woman getting her face smashed off by a runaway racing car tyre? Exactly.