Mary Byrne is not a new televisual sensation. There’s a lot of people out there who thrill every time she sings on The X Factor because they’ve convinced themselves that, because she’s older/bigger-boned/not particularly good looking, she’s somehow ‘realer’ and more talented than the other contestants on the show.

The sad truth of the matter is, is that she’s a decent enough singer, but not a particularly great one. When she opened her mouth in the auditions, there wasn’t a Susan Boyle-esque ‘blooody hell’ moment. There was a moment of familiarity. She’s representing a million good karaoke singers from pubs across the world.

However, reports are suggesting that ‘Tesco Mary’ (PRODUCT PLACEMENT ALERT!) may be a bit different from the rest of the pub crooners in the world, and that’s because she’s got an incredibly rich company backing her.