Beyonce Is Sasha Fierce, And Sasha Fierce Seems Quite Stupid We feel bad for Beyonce - all this time she's been waggling her bum about in public, we never knew it was all due to schizophrenia. But apparently it is. You see, the real Beyonce is quiet, timid, dowdy and about as sexy as a damp dishcloth. The girl you see onstage flapping her bumcheeks together and shouting about her jelly like it's a bomb that's about to go off is actually Beyonce's alter-ego, a woman named Sasha Fierce. And Sasha Fierce is about to make her voice heard even more, because Beyonce has decided to name her new album I Am... Sasha Fierce. What's even more interesting is that I Am... Sasha Fierce is going to be a double album, proving once and for all that not only is Sasha Fierce Beyonce's aggressive, outspoken and glamourous side, but also her side that doesn't seem to have any form of inbuilt quality control whatsoever.