Levi Roots hasn’t quite reached the level of stardom of fellow Jamaicans Bob Marley and John Barnes.
For any non UK folk reading this, Mr Levi Roots is a man who was introduced to us by the wonders of reality business show Dragons Den. Instead of being all boring like everyone else, he pitched his Reggae Reggae sauce product with a song. Whilst sporting dreadlocks!
After spunking £50,000 worth of investment into the sauce product, rich person and rubbish TV advert star Peter Jones has taken Levi Roots everywhere. So much so that it’s starting to get a tad annoying. The bloke is only releasing an album in a couple of months. Maybe we can eat it after realising it sounds gash.
