OMG guys, OMG!!!! OK, let’s all calm down. We know it’s hard! (No pun intended – OMG – we actually did intend that pun!! OMG what are we like!?!?) But let’s all take a breather and compose ourselves.

Tits!! Sorry.

Tits. Sex! TITS SEX TITS BOOBS! No! Really sorry guys!

OK. Phew.

Right, we really have calmed down now. Sorry about all that but, taking it as read that you, dear reader, are human and are aware of the potent brain retarding powers of the sexual image, then you can no doubt fully empathise with hecklerspray’s frat boy like reaction to the extraordinary nipple sighting of one of Britain’s most respected authors, Katie Price, at her latest book launch.

Katie Price was born in Brighton on May 22 1978. For about 18 years after that not much happened until, one day, she stumbled across a magic man wielding a scalpel who said he could make her unfathomably famous in exchange for a shitload of cash. She took up the magic man's offer and, sure enough, within weeks she was sleeping naked with Teddy Sheringham in a huge pile of the Queen's face (as well as first Governor of the Bank of England, Sir John Houblon – lest we forget).

And that was ages ago! Loads more has happened since then and she is celebrating her celebrity lifestyle by releasing her 37th autobiography, Jordan: Pushed To The Limit.

Her writing isn’t for everyone, but if you’re looking for a book where one page goes into heart-breaking detail about the difficulties of raising a disabled son, closely followed by a meticulous description of the throbbing glory of Dwight Yorke’s penis, then Katie Price is definitely the author for you.

In her latest book, you can loom forlornly as Jordan's "rollercoaster life… shows no signs of slowing down"; pity her as she battles with the "emotional challenges" of "post-natal depression"; experience first-hand her "traumatic miscarriage" (note: not a chirpy miscarriage – a traumatic one); pray for her soul as she "continually fears for the safety and health of her children and husband" and realise the irony of it all as she tells us that her "desire and appetite to succeed know no bounds."

Hang on a minute? Why do we care about this? Oh yeah, Jordan's tit fell out at the press conference! TITS!! She’s gone and got herself some free publicity! How does she do it? OMG!!!

Read more:

Jordan accidentally flashes at book launch – Heatworld 

Now, chances are you've just read the words 'Cliff Richard: Literally The New Radiohead' and assumed that Sir Cliff Richard has recorded a depressing wonky-eyed album full of experimentally introspective songs called things like Kafka SMTP.

However, the truth is a little more boring. Instead of, say, soundtracking an avant-garde movie about radio static with a series of dissonant chords played on the back of a kettle, Cliff Richard has instead decided to let his fans choose how much they want to pay for his new album entitled Love… The Album. But it's pretty much entirely irrelevant what hare-brained scheme Cliff Richard has dreamed up to sell his new record, because it rests on the hinges of Cliff Richard fans using the internet to preorder the album, and in our experience most Cliff Richard fans are so technologically backwards that they've only just learnt that DVDs aren't for spreading jam on and trying to eat like shiny Ryvita.

The music industry is changing, and acts need to adapt or die. That's why Madonna has signed her life away for $120 million, it's why Prince gave his album away for free with a newspaper and it's why The Charlatans are giving their album away as a free download, not because there's only about six people left who would have paid for it anyway. Crucially it's also why Radiohead let people choose how much they paid for their latest album In Rainbows, a tactic that will probably be most fondly remembered for the way it inspired Cliff Richard's latest gimmick.

Believe it or not, but Cliff Richard has always been a cutting edge innovator. In the 1950s Cliff Richard more or less brought rock and roll to Britain single-handedly, then in 1981 Cliff Richard invented the trend for twirling around shopping centres on rollerskates with epic mullets while listening to cassette walkmans thanks to his seminal Wired For Sound video. It's also a little known fact that Cliff Richard owned the world's first toaster, although back then technology was such that it was the size of six barns and took three weeks to toast each slice of bread. Plus Cliff Richard invented religion.

So with all of this in mind, it's little wonder that Cliff Richard has seen fit to hop on the music industry revolution and offer his new album to fans for whatever price they like. So long as it's between £3.99 and £7.99 and enough of them do it otherwise he's probably not going to bother. BBC News reports:

Sir Cliff Richard plans to cut the price of his new album if enough fans order it ahead of its download release. The maximum cost of Love…The Album is £7.99, but the singer says it could drop to £3.99 if there is the demand. Sir Cliff said: "We either keep one step ahead of the technology which is changing our industry so radically – or we throw up our hands and quit." But it is not clear how many orders are needed to bring the cost of the album which is due out next month. However all fans will ultimately pay the same price for the record.

Wait a minute, this isn't like Radiohead at all. This is like Cliff Richard offering to drop the price of his album slightly if loads of people preorder it instead of just mooching past it in Asda and thinking it'll do as a Christmas present for their Mum. If this is Cliff Richard's way to ensnare the kids into buying his music, he's going to be sorely disappointed. As it is Cliff Richard's music already scares children, but since his new album is basically Cliff Richard Sings The Hits Of Daniel Bedingfield And Ronan Keating we'd be surprised if children didn't instantly burst into flames and run round the streets clawing at their ears the second they heard it.

Read more:

Cliff Fans 'Control Album Cost' - BBC