It is a fact, passed down through from hecklerspray writer to hecklerspray writer that if ever someone utters the words “haters gonna hate” or any other variation on that theme that they have automatically marked themselves out as a hateful figure. Therefore it is easy to imagine the vehement feelings of anger that course through our collective veins every time we hear from representatives of the Cher Lloyd ‘Anti-Hater Brigade’.

Is Cher Lloyd a hateful figure? Probably not. After all, she’s just a lassie singing some songs and making a wee bit of money. There’s nothing inherently hateful in that, is there?

That being said, Pope Gregory VII wasn’t an inherently hateful figure either but he also initiated a crusade against another kind of “hater”, the Muslims in the Middle East and look how that ended up. Largely with a lot more Christians and, if young Cher has her way, her own crusade will leave us with a lot more Cher Lloyd fans. So perhaps Swagger Jagger and its inevitable follow-ups will kill more people than the crusades.