Jessica Simpson is now marketing something that kills your braincells on the notion that it’s a ‘smart’ choice.
The ironing is delicious. Though, let’s face it, probably intentional too.
Yes, the girl that did some stuff once, apparently, is the new face of the Stampede Brewing Company‘s beer that’s supposed to be good for you, Stampede Light Plus. Which is, let’s be brutally honest here, the dumbest thing that’s ever happened. Both Jessica Simpson and the fact that a beer is marketed as being good for you.
Putting vitamins in something doesn’t make it a magical elixir that cures all ailments – it makes it a beer with vitamins in it. And as for the light tag – well, thankfully that’s never taken off over here in Blighty. Good lord that would truly be hell on earth.
PR stunts are wonderful things. Well, that’s a lie – they tend to be pretty rubbish in the most part, and aside from the odd grandiose piece of artistic wondery they tend to highlight how awful the world of marketing and PR is.