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Levis

If there was no Sky+, we’d have to actually watch the products advertisers attempted to flog us. Occasionally, some of these thirty second promotional adverts can be quite interesting and quirky.

The creative companies employed to make us believe we need to buy blu-ray when we already have the same film on DVD and VHS have to think of something so we’ll hurl our cash at a shop assistant.Even the dullest product can be jazzed up and made in to something all singing and dancing.

Levi’s in particular wanted something that was out of this world. Their sci-fi advert safely reassured us that aliens are sexy individuals who sported clean cut denim pants instead of giving us anal probes. It was sound tracked by a futuristic song by Babylon Zoo – a song that lulled people in to thinking it was good.

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Song ads, Guinness, Levis, Os Mutantes, Sony, Flat EricAdvertising – it’s the easiest job in the world.

I’ve said it before and I’ll say it again, but coming up with a successful advert is not exactly brain surgery. Bit of sex, a lot of humour and a cracking song and you could sell vomit-coloured shoes to even the most discerning of fashion shoppers. We like to think we are immune to such obvious marketing tricks, but we’re not.

Tampons are not exactly a regular on my shopping list. But give me an ad featuring Anna Friel in a skimpy top dancing to the Pixies or some cracking Motown track and it won’t be long before I’ll be queuing up for my sanitary towel fix.

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