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	<title>Hecklerspray &#187; Jamie Oliver</title>
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	<link>http://www.hecklerspray.com</link>
	<description>Celebrity gossip, movie news, TV news, online games and cool videos - Hecklerspray</description>
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		<title>WEBTHUMP! Monday 6 April 2009</title>
		<link>http://www.hecklerspray.com/webthump-monday-6-april-2009/200932132.php</link>
		<comments>http://www.hecklerspray.com/webthump-monday-6-april-2009/200932132.php#comments</comments>
		<pubDate>Mon, 06 Apr 2009 15:00:54 +0000</pubDate>
		<dc:creator>Stuart Heritage</dc:creator>
				<category><![CDATA[WEBTHUMP]]></category>
		<category><![CDATA[Jamie Oliver]]></category>
		<category><![CDATA[Superman]]></category>

		<guid isPermaLink="false">http://www.hecklerspray.com/?p=32132</guid>
		<description><![CDATA[<p><strong>10 -</strong> Let&#8217;s end the week the way all weeks should be ended &#8211; with a horrific gallery of botched plastic surgery &#8211; <em><a href="http://www.popcrunch.com/14-worst-celebrity-plastic-surgeries/" target="_blank">Popcrunch</a></em></p>
<p><strong>9 -</strong> You know what&#8217;d make <strong>Nicolas Cage</strong>&#8217;s<em> Wicker Man</em> remake better? Beethoven &#8211; <em><a href="http://www.collegehumor.com/video:1906119" target="_blank">Collegehumor</a></em></p>
<p><strong>8 &#8211; </strong>Rule number one about buying condoms: don&#8217;t buy them online. Rule number 2: don&#8217;t forget to pick up a copy of<em> Halo 2</em> while you&#8217;re at it &#8211; <em><a href="http://img15.imageshack.us/img15/3884/condomhalo.png" target="_blank">Image</a></em></p>
<p><strong><em>7 -</em></strong> Another day, another reason to wish we were Japanese -<em><a href="http://www.i-am-bored.com/bored_link.cfm?link_id=39276" target="_blank"> I Am Bored</a></em></p>
<p><span id="more-32132"></span><strong>6 &#8211; Jamie Oliver</strong>&#8217;s had a baby. So, you know, woo -<em> <a href="http://uk.popsugar.com/2996703" target="_blank">Popsugar</a></em></p>
<p><strong>5 &#8211; </strong>Pizza delivery boys are mainly idiots. Here&#8217;s a list of why &#8211; <em><a href="http://www.rd.com/advice-and-know-how/17-more-things-your-pizza-guy-wont-tell-you/article122368.html" target="_blank">RD</a></em></p>
<p><strong>4 -</strong> Great!&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong>10 -</strong> Let&#8217;s end the week the way all weeks should be ended &#8211; with a horrific gallery of botched plastic surgery &#8211; <em><a href="http://www.popcrunch.com/14-worst-celebrity-plastic-surgeries/" target="_blank">Popcrunch</a></em></p>
<p><strong>9 -</strong> You know what&#8217;d make <strong>Nicolas Cage</strong>&#8217;s<em> Wicker Man</em> remake better? Beethoven &#8211; <em><a href="http://www.collegehumor.com/video:1906119" target="_blank">Collegehumor</a></em></p>
<p><strong>8 &#8211; </strong>Rule number one about buying condoms: don&#8217;t buy them online. Rule number 2: don&#8217;t forget to pick up a copy of<em> Halo 2</em> while you&#8217;re at it &#8211; <em><a href="http://img15.imageshack.us/img15/3884/condomhalo.png" target="_blank">Image</a></em></p>
<p><strong><em>7 -</em></strong> Another day, another reason to wish we were Japanese -<em><a href="http://www.i-am-bored.com/bored_link.cfm?link_id=39276" target="_blank"> I Am Bored</a></em></p>
<p><span id="more-32132"></span><strong>6 &#8211; Jamie Oliver</strong>&#8217;s had a baby. So, you know, woo -<em> <a href="http://uk.popsugar.com/2996703" target="_blank">Popsugar</a></em></p>
<p><strong>5 &#8211; </strong>Pizza delivery boys are mainly idiots. Here&#8217;s a list of why &#8211; <em><a href="http://www.rd.com/advice-and-know-how/17-more-things-your-pizza-guy-wont-tell-you/article122368.html" target="_blank">RD</a></em></p>
<p><strong>4 -</strong> Great! Apparently you can now pay prostitutes with fast food &#8211; <a href="http://www.gunaxin.com/pimp-pays-teenage-prostitute-with-mcnuggets/16394" target="_blank">Gunaxin</a></p>
<p><strong>3 -</strong> A wonderful list of awful movie soundtrack videos -<em> <a href="http://www.afrojacks.com/component/content/article/3-videos/2685-top-10-worst-soundtrack-videos-of-all-time" target="_blank">Afrojacks</a></em></p>
<p><strong>2 &#8211; </strong>Well look here &#8211; fetish art by the man who created Superman &#8211; <em><a href="http://drawn.ca/2009/04/02/secret-identity-the-fetish-art-of-supermans-co-creator-joe-shuster/" target="_blank">Drawn</a></em></p>
<p><strong>1 &#8211; </strong>Relax, parents. You&#8217;re only comparatively awful&#8230;</p>
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		</item>
		<item>
		<title>Watch Out England, Jamie Oliver Thinks You&#8217;re All Quite Drunk</title>
		<link>http://www.hecklerspray.com/watch-out-england-jamie-oliver-thinks-youre-all-quite-drunk/200815781.php</link>
		<comments>http://www.hecklerspray.com/watch-out-england-jamie-oliver-thinks-youre-all-quite-drunk/200815781.php#comments</comments>
		<pubDate>Tue, 26 Aug 2008 13:00:09 +0000</pubDate>
		<dc:creator>Stuart Heritage</dc:creator>
				<category><![CDATA[Celebrity Astronime Domini]]></category>
		<category><![CDATA[Celebrity Gossip]]></category>
		<category><![CDATA[britain]]></category>
		<category><![CDATA[French magazine]]></category>
		<category><![CDATA[Jamie Oliver]]></category>

		<guid isPermaLink="false">http://www.hecklerspray.com/?p=15781</guid>
		<description><![CDATA[Jamie Oliver is a passionate man. He wouldn't say that himself, mind you - he prefers the term 'passthszszthionurnk' - but he is.

And right now, the subject that Jamie Oliver has decided to get most passionate of all about is British drinking culture. Jamie Oliver has told a French magazine that he's dismayed at how British people would rather get hopelessly drunk than enjoy a delicious platter of painstakingly-prepared food.

No shit Sherlock. Have you ever tried throwing a chair through a pub window after eating a big roast dinner? You'd be lucky not to get a stitch. Jamie Oliver, you really are an enormous goon.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hecklerspray.com/wp-content/uploads/2008/08/jamie-oliver-brad-pitt-jennifer-aniston-angelina-jolie.jpg"><img class="alignright size-medium wp-image-15782" title="jamie-oliver-brad-pitt-jennifer-aniston-angelina-jolie" src="http://www.hecklerspray.com/wp-content/uploads/2008/08/jamie-oliver-brad-pitt-jennifer-aniston-angelina-jolie.jpg" alt="Jamie Oliver alcohol booze Britain French magazine" width="159" height="146" /></a><strong>Jamie Oliver is a passionate man. He wouldn&#8217;t say that himself, mind you &#8211; he prefers the term &#8216;passthszszthionurnk&#8217; &#8211; but he is.</strong></p>
<p>And right now, the subject that Jamie Oliver has decided to get most passionate of all about is British drinking culture. Jamie Oliver has told a French magazine that he&#8217;s dismayed at how British people would rather get hopelessly drunk than enjoy a delicious platter of painstakingly-prepared food.</p>
<p>No shit Sherlock. Have you ever tried throwing a chair through a pub window after eating a big roast dinner? You&#8217;d be lucky not to get a stitch. Jamie Oliver, you really are an enormous goon.</p>
<p><span id="more-15781"></span>Everyone knows that getting drunk is the best thing in the whole wide world. The camaraderie, the relaxed inhibitions, the stumbling, the chlamydia, the gigantic skull-cracking headache the next morning that makes you want to kill yourself &#8211; yes, being shithammered is possibly the best thing in the universe.</p>
<p>But readers, it&#8217;s something that Jamie Oliver wants to ban. The great big sod.</p>
<p>You see, in recent years Jamie Oliver has become a sort of big-tongued crusader who&#8217;s at his happiest when he&#8217;s out on the street tirelessly drumming up support for one campaign or another. In recent years, Jamie Oliver has attached his firebrand mindset to the following:</p>
<p>* Making children eat delicious school dinners</p>
<p>* Banning battery-reared chickens</p>
<p>* Training poor people to be chefs</p>
<p>* Sort of making people in England cook a bit like the Italians do or something</p>
<p>* The wonderful &#8211; and barnstormingly inexpensive &#8211; variety of food that&#8217;s available to buy at Sainsbury&#8217;s. Sainsbury&#8217;s: try something new today</p>
<p>* The angelic sounds of <strong>Toploader</strong></p>
<p>* Pronouncing his wife&#8217;s name in a way that makes him sound like a farting hippo.</p>
<p>And now it&#8217;s onto binge drinking. Even though binge-drinking is as traditional a British pursuit as foxhunting, smoking indoors and tutting at foreigners in the street, Jamie Oliver has strolled over to France to complain that British people would rather get bladdered on alcopops than enjoy a terrine of Fois Gras. Jamie told <em>Paris Match</em> magazine:</p>
<blockquote><p><em>&#8220;People have huge TV sets &#8211; a lot bigger than mine &#8211; state-of-the-art mobile phones, cars and they get drunk in pubs at the weekend&#8230; their poverty shows in the way they feed themselves. I found the cooking of the inhabitants of the slums in Soweto a lot more diverse than ours&#8230; I think a lot of English people&#8217;s food lacks heart. It&#8217;s bland.&#8221;</em></p></blockquote>
<p>Actually, we have to agree with Jamie Oliver here &#8211; the people of Soweto have every reason to be proud. True, they have to deal with the spread of AIDS, rampant crime and violence, a higher infant mortality rate and much lower life expectancy, but never let it be said that they can&#8217;t make a lovely sandwich.</p>
<p>However, we absolutely can&#8217;t let Jamie Oliver proceed with this awful campaign of his. If he had his way and Britain gave up its dependency on alcohol then there&#8217;d be no more <em>Booze Britain</em>-style TV shows. Imagine a world where you can&#8217;t spend 30 minutes watching grainy CCTV footage of screaming chavs bottling each other on a minor digital channel. Is that really a world you want to live in?</p>
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		</item>
		<item>
		<title>Jamie Oliver Tries To Flog Own Invention</title>
		<link>http://www.hecklerspray.com/jamie-oliver-tries-to-flog-own-invention/200812392.php</link>
		<comments>http://www.hecklerspray.com/jamie-oliver-tries-to-flog-own-invention/200812392.php#comments</comments>
		<pubDate>Tue, 12 Feb 2008 11:00:12 +0000</pubDate>
		<dc:creator>C J Davies</dc:creator>
				<category><![CDATA[Celebrity Astronime Domini]]></category>
		<category><![CDATA[Celebrity Gossip]]></category>
		<category><![CDATA[Flavour Shaker]]></category>
		<category><![CDATA[Invention]]></category>
		<category><![CDATA[Jamie Oliver]]></category>
		<category><![CDATA[Ofcom]]></category>

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		<description><![CDATA[We're a bunch of inventors here at hecklerspray, you know.

It's just a goshdarn crying shame that the UK Patent Office has yet to realise our genius. Okay, okay... so we never actually tested that time machine made of potatoes. And, sure, that teleportation system that runs entirely on warthog urine is only hypothetical. But - seriously - give us a break, guys. Do you think medicines are tested out before they're released? Maybe on, like, animals or something? Yeah, right - give us a call when the spaceship lands, you nutters.

This whole invention malarkey is good for one thing, though - it's gone and given us another reason to hate omnipresent TV chef Jamie Oliver.]]></description>
			<content:encoded><![CDATA[<p><a href="../wp-content/uploads/2008/02/jamie-oliver-brad-pitt-jennifer-aniston-angelina-jolie.jpg" title="Jamie Oliver Invention Flavour Shaker Ofcom"><img src="../wp-content/uploads/2008/02/jamie-oliver-brad-pitt-jennifer-aniston-angelina-jolie.jpg" alt="Jamie Oliver Invention Flavour Shaker Ofcom" width="150" height="141" /></a><strong>We&#39;re a bunch of inventors here at hecklerspray, you know.</strong></p>
<p>It&#39;s just a goshdarn crying shame that the UK Patent Office has yet to realise our genius. Okay, okay&#8230; so we never actually<em> tested</em> that time machine made of potatoes. And, sure, that teleportation system that runs entirely on warthog urine is only hypothetical. But &#8211; seriously &#8211; give us a break, guys. Do you think medicines are tested out before they&#39;re released? Maybe on, like, animals or something? Yeah, right &#8211; give us a call when the spaceship lands, you nutters.</p>
<p>This whole invention malarkey is good for one thing, though &#8211; it&#39;s gone and given us another reason to hate omnipresent TV chef <strong>Jamie Oliver.</strong></p>
<p><span id="more-12392"></span> Jamie is also an inventor, you see. He&#39;s come up with something he calls the &#39;Flavour Shaker&#39;, an odd little ceramic pepperpot-type-thing that works as follows (instructions courtesy of the product website):</p>
<blockquote>
<p><em>&#39;Simply pop your ingredients inside, add the magic ball and give it a good shake. The ceramic ball does all the work crushing, grinding and bruising the contents, releasing amazing aromas and zingy flavours. You can also add liquids like oil and cream to create delicious dressings and marinades. The Flavour Shaker is sized to give you just the right amount of marinade or dressing (you don&#39;t need a lot) so that you can pour the contents straight over your food.&#39;</em></p>
</blockquote>
<p>Jamie is understandably quite proud of his new innovation. So much so, in fact, that he&#39;s found himself in a spot of bother with TV regulator<strong> Ofcom.</strong> It&#39;s not happy with the amount of advertising Jamie is doing &#8211; and bizarrely enough, it&#39;s not referring to the Sainsbury&#39;s campaign, a set of commercials so teeth-grindingly irritating that &#8211; whenever they turn up on the <strong>hecklerspray</strong> office TV set &#8211; the nurses come round and put us on that pesky &#39;suicide watch&#39;.</p>
<p>Ofcom is actually referring to Jamie&#39;s recent TV series <em>Jamie At Home</em>, during which<em> &#39;undue prominence&#39;</em> was given to Jamie&#39;s Flavy-Shaky-Whatever. We assume that &#39;<em>undue prominence&#39;</em> actually means <em>&#39;Mr. Oliver was gurning repeatedly to camera every five seconds and mouthing the words &#39;Flavour Shaker&#39;, before going back to his usual routine of explaining the fine art of cooking in the affected manner of a cockney greyhound wrangler.&#39; </em>But we&#39;re not quite sure.</p>
<p>Jamie isn&#39;t the only one to get in trouble, however. The allegations were included in the latest Ofcom report, which also features complaints about <em>&#39;a dog fighting scene on Turner Classic Movies.&#39;</em></p>
<p>Now, <em>there&#39;s</em> a <strong>Cary Grant</strong> moment we must have missed.</p>
<p><strong>Read More:</strong></p>
<p><a href="http://mediabeak.blogspot.com/2008/02/ofcom-jamie-oliver-rapped-for-plugging.html" target="_blank">Ofcom: Jamie Oliver rapped for plugging Flavour Shaker -<em> Mediabreak</em></a><em> </em></p>
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		</item>
		<item>
		<title>Jamie Oliver Really Sorry For Sainsbury&#8217;s Nastiness</title>
		<link>http://www.hecklerspray.com/jamie-oliver-really-sorry-for-sainsburys-nastiness/200811773.php</link>
		<comments>http://www.hecklerspray.com/jamie-oliver-really-sorry-for-sainsburys-nastiness/200811773.php#comments</comments>
		<pubDate>Fri, 11 Jan 2008 11:30:37 +0000</pubDate>
		<dc:creator>Stuart Heritage</dc:creator>
				<category><![CDATA[Celebrity Astronime Domini]]></category>
		<category><![CDATA[Celebrity Gossip]]></category>
		<category><![CDATA[Chicken]]></category>
		<category><![CDATA[Jamie Oliver]]></category>
		<category><![CDATA[Jamie's Fowl Dinners]]></category>
		<category><![CDATA[Sainsbury's]]></category>

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		<description><![CDATA[It takes a big man to admit when he's wrong. Or a normal-sized man inexplicably born with a tongue the size of a cow's, at least.

By which we mean Jamie Oliver. As you all probably know, Jamie Oliver's latest campaign has been to make a sort of middle-class poultry snuff film called Jamie's Fowl Dinners all about the horrific mistreatment of battery chickens, and part of that campaign has involved Jamie lashing out at Sainsbury's.

And then, um, realising that Sainsbury's pays him Â£1.2 million a year to wank about flogging mince pies, causing him to backtrack spectacularly in case he upset his bosses.]]></description>
			<content:encoded><![CDATA[<p><a href="../wp-content/uploads/2008/01/jamie-oliver-brad-pitt-jennifer-aniston-angelina-jolie.jpg" title="Jamie Oliver Sainsbury&rsquo;s Jamie&rsquo;s Fowl Dinners Chicken"><img src="../wp-content/uploads/2008/01/jamie-oliver-brad-pitt-jennifer-aniston-angelina-jolie.jpg" alt="Jamie Oliver Sainsbury&rsquo;s Jamie&rsquo;s Fowl Dinners Chicken" width="158" height="145" /></a><strong>It takes a big man to admit when he&#39;s wrong. Or a normal-sized man inexplicably born with a floppy tongue the size of a cow&#39;s, at least.</strong></p>
<p>By which we mean <strong>Jamie Oliver</strong>. As you all probably know, Jamie Oliver&#39;s latest campaign has been to make a sort of middle-class poultry snuff film called <em>Jamie&#39;s Fowl Dinners</em> all about the horrific mistreatment of battery chickens, and part of that campaign has involved Jamie lashing out at Sainsbury&#39;s.</p>
<p>And then, um, realising that Sainsbury&#39;s pays him &pound;1.2 million a year to wank about flogging mince pies, causing him to backtrack spectacularly in case he upset his bosses.</p>
<p><span id="more-11773"></span> Even though you&#39;ve all probably been watching <em>Big Brother Celebrity Hijack</em> on E4 instead (what&#39;s that? You <em>haven&#39;t</em>?) you&#39;ll probably be aware that Channel 4 is in the middle of a Food Season. Well, it&#39;s not so much a Food Season as a Put You Off Eating Anything Ever Again Season.</p>
<p>Channel 4&#39;s Food Season is three-pronged. First there&#39;s <strong>Hugh Fearnley-Whittingstall</strong> showing how inhumane the battery chicken process is by, er, raising hundreds of battery chickens. Then there&#39;s tonight&#39;s <em><a href="../jamie-oliver-vs-some-chickens/200710999.php">Jamie&#39;s Fowl Dinners</a></em>, which again is about the cruelty exposed to battery chickens &#8211; except that people will listen more to Jamie Oliver because, unlike Hugh, he looks like he washes occasionally.</p>
<p>Then, less relevantly, <strong>Gordon Ramsay</strong> &#8211; a man who advocates eating everything from <a href="../gordon-ramsay-wants-you-to-eat-a-horse/20078227.php">horses</a>  to newborn babies&#39; eyeballs on his ridiculous <em>F-Word</em> TV show &#8211; is going to cook some food and not mention battery chickens at all.</p>
<p>But back to Jamie Oliver. We all know that Jamie loves a good campaigning session, whether it&#39;s a campaign to make children eat food they obviously aren&#39;t interested in or a campaign to, um, wander about your enormous garden cooking food that one of your employees has sowed, grown and harvested for you. So when Jamie Oliver attacked the battery hen issue for <em>Jamie&#39;s Fowl Dinners</em>, he did so with an alarming amount of gusto.</p>
<p>So much gusto, in fact, that he pissed off his paymasters. You see, ahead of <em>Jamie&#39;s Fowl Dinners</em>, Jamie Oliver wanted to have a public debate about chicken farming with retailers, including Sainsbury&#39;s &#8211; the supermarket that pays him &pound;1.2 million a year to advertise it by mooning around like a kind of oversized gammon-obsessed Edwardian <strong>Little Lord Fauntleroy</strong>. But Sainsbury&#39;s didn&#39;t show up, leading Jamie Oliver to howl the following angry diatribe:</p>
<blockquote>
<p><em>&quot;It is shocking that the people that I work for did not turn up on the day. I do not know why. The fact that your PR department has not even got the confidence to turn up and talk about what you do &#8230; how dare they not?&quot;</em></p>
</blockquote>
<p>Oddly enough, Sainsbury&#39;s has realised that it pays Jamie Oliver to gurn around babbling about its sausages and not to severely hurt its share prices by openly criticising its animal welfare record and so, after an apparently tense phonecall between Jamie Oliver and Sainsbury&#39;s boss <strong>Justin King</strong>, Jamie Oliver has written to everyone who works for the supermarket to apologise for his big gob:</p>
<blockquote>
<p><em>&quot;I am happy to confirm what I have said on several occasions: that Sainsbury&#39;s has the most to be proud of on this important animal welfare issue. Indeed I would not have continued working with Sainsbury&#39;s for so many years if I did not believe that you were showing real leadership. Your team have been particularly helpful.&quot;</em></p>
</blockquote>
<p>With Jamie Oliver&#39;s Sainsbury&#39;s contract still up for renewal, it seems that this <em>Jamie&#39;s Fowl Dinners</em> fuss might have cost him a lucrative gig. Of course, the extent of the damage will be seen once <em>Jamie&#39;s Fowl Dinners</em> is broadcast on Channel 4 tonight &#8211; it looks like essential viewing for everyone.</p>
<p>Except us. We&#39;ll be watching <em>Big Brother Celebrity Hijack</em> instead. That <strong>Victor</strong>, he&#39;s nuff grep innit.</p>
<p><strong>Read more:</strong></p>
<p><a href="http://www.guardian.co.uk/business/2008/jan/10/jsainsbury.food?gusrc=rss&amp;feed=networkfront" target="_blank">Jamie Oliver says sorry to Sainsbury&#39;s staff over chicken outburst &#8211; <em>Guardian&nbsp;</em></a></p>
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		</item>
		<item>
		<title>Jamie Oliver Vs Some Chickens</title>
		<link>http://www.hecklerspray.com/jamie-oliver-vs-some-chickens/200710999.php</link>
		<comments>http://www.hecklerspray.com/jamie-oliver-vs-some-chickens/200710999.php#comments</comments>
		<pubDate>Thu, 22 Nov 2007 11:30:22 +0000</pubDate>
		<dc:creator>Stuart Heritage</dc:creator>
				<category><![CDATA[Celebrity Astronime Domini]]></category>
		<category><![CDATA[Celebrity Gossip]]></category>
		<category><![CDATA[TV News]]></category>
		<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Chickens]]></category>
		<category><![CDATA[Food Season]]></category>
		<category><![CDATA[Jamie Oliver]]></category>
		<category><![CDATA[Jamie's Fowl Dinners]]></category>

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		<description><![CDATA[There's nothing that Jamie Oliver likes more than a good campaign - the campaign for better school dinners, the campaign to train the disadvantaged to be chefs, the campaign for titting around advertising Sainsbury's surrounded by elves.

But they're all old-hat, because Jamie Oliver wants to campaign for something more raw, something more visceral, something that'll frighten the general British public into never eating ever again. That's right - Jamie Oliver is going head-to-head with the battery-farmed chicken industry. In a one-off Channel 4 show - Jamie's Fowl Dinners - to be broadcast next year, Jamie Oliver is promising to graphically demonstrate the battery-farmed chicken's rearing process. Fingers crossed this will involve Jamie Oliver being shut in a tiny, airless, artificially-lit box for the rest of his life where he'll be forced to breath his own shit-fumes until a farmer cuts off his nose and mouth.

We don't know about you, but it'd certainly be the only way we'd learn.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hecklerspray.com/jamie-oliver-vs-some-chickens/200710999.php" title="Jamie Oliver Battery Chickens Channel 4 Food Season Jamie&rsquo;s Fowl Dinners"><img src="http://www.hecklerspray.com/wp-content/uploads/2007/11/jamie-oliver-brad-pitt-jennifer-aniston-angelina-jolie.jpg" alt="Jamie Oliver Battery Chickens Channel 4 Food Season Jamie&rsquo;s Fowl Dinners" width="155" height="143" /></a><strong>There&#39;s nothing that Jamie Oliver likes more than a good campaign &#8211; the campaign for better school dinners, the campaign to train the disadvantaged to be chefs, the campaign for titting around advertising Sainsbury&#39;s surrounded by elves.</strong></p>
<p>But they&#39;re all old-hat, because Jamie Oliver wants to campaign for something more raw, something more visceral, something that&#39;ll frighten the general British public into never eating ever again. That&#39;s right &#8211; Jamie Oliver is going head-to-head with the battery-farmed chicken industry. In a one-off Channel 4 show &#8211; <em>Jamie&#39;s Fowl Dinners</em> &#8211; to be broadcast next year, Jamie Oliver is promising to graphically demonstrate the battery-farmed chicken&#39;s rearing process. Fingers crossed this will involve Jamie Oliver being shut in a tiny, airless, artificially-lit box for the rest of his life where he&#39;ll be forced to breath his own shit-fumes until a farmer cuts off his nose and mouth.</p>
<p>We don&#39;t know about you, but it&#39;d certainly be the only way we&#39;d learn.</p>
<p><span id="more-10999"></span> Now that <a href="http://www.hecklerspray.com/lets-be-avin-you-delias-back-on-tv-come-on/200710983.php">Delia Smith&#39;s back</a>  in the cookery business, all the other TV chefs have had to raise their game sharpish. Already, a fear-stricken <strong>Nigella Lawson</strong> has announced that all her shows from now on will be presented in her bra and pants, but just about every other TV chef on the planet has decided to go down the social-consciousness route in order to get the public to eat better food instead.</p>
<p>Next year Channel 4 is launching a Food Season, where all of its chefs stop joking around for long enough to deliver very serious lectures about how eating Pot Noodles from time to time makes us all worse than Hitler.<strong> Gordon Ramsay</strong> is making<em> Cook-a-Long-a-Gordon, </em>a live show where he&#39;ll cook some food and you&#39;ll all cook it along with him at home. Plus that creepy autopsy man is doing a show where he&#39;ll chop open a dead fat person&#39;s guts and crawl around inside them going <em>&quot;Urgh! Isn&#39;t he fat?&quot;</em></p>
<p>If that&#39;s not enough, there&#39;s also going to be another show all about north-Pakistani Shimshal cuisine &#8211; one of the healthiest on Earth &#8211; which seems to have the exclusive purpose of making obnoxious Islington mothers screech <em>&quot;Well actually I only fill Noah&#39;s school lunchbox with mud oven-baked dildongi now,&quot;</em> whenever they&#39;re around their equally hateful friends.</p>
<p>But the star attraction of Channel 4&#39;s Food Season will be<em> Jamie&#39;s Fowl Dinners</em> presented by Jamie Oliver and <em>Hugh&#39;s Chicken Run</em> presented by <strong>Hugh Fearnley-Whittingstall</strong>, both designed to make us realise that intensive chicken farming isn&#39;t the five-star dream holiday for chickens that literally none of us assume it to be. In the latter show, Fearnley-Whittingstall will try to create his own intensive chicken farm before, we&#39;re promised, bursting into tears at the humanity of it all.</p>
<p>But it&#39;s <em>Jamie&#39;s Fowl Dinners</em> that&#39;s got everyone excited, because Jamie Oliver loves a good campaign. Who can forget when Jamie Oliver tried to destroy childhood obesity by making schools only sell dinners that kids would rather starve to death than eat? Or when Jamie Oliver went to Italy to campaign for, um, pasta? Or something?</p>
<p>And <em>Jamie&#39;s Fowl Dinners</em> looks set to be Jamie Oliver&#39;s most shocking campaign yet, because in it he&#39;ll research battery-farming methods and then cook a gala dinner that demonstrates all the awful things that happens to chickens during it. And there&#39;s more &#8211; the gala dinner is for famous people, and you know that something&#39;s important when <strong>Martine McCutcheon</strong> wrinkles her nose at it, don&#39;t you. Channel 4&#39;s head of factual entertainment <strong>Andrew Mackenzie</strong> said:</p>
<blockquote><p><em>&quot;Jamie&#39;s simple message, in quite an overt way, will be, &#39;If you know what happens to a chicken before arriving on your plate, would you change the way you think about chicken. Would you still eat it?&#39; Our standards are not as good as some in Europe. Even people who buy free-range chickens may not be aware that every time they eat cake, the eggs aren&#39;t likely to be free range, so they are essentially endorsing the battery hen.&quot;</em></p>
</blockquote>
<p>Needless to say, a 9pm Channel 4 season about ethical farming practises fronted by Jamie Oliver is probably only going to attract the kind of smug, Smeg-owning, middle-class Jemimas who&#39;d rather shit fire into their child&#39;s mouth than let it anywhere near a Monster Munch, while all the other fat lards watch <em>Trinny And Susannah Destroy The Nation&#39;s Self-Esteem</em> on ITV instead.</p>
<p>This is how it will be, because this is how it&#39;s always been. But while this fat-mouthed, self-satisfied, holier-than-thou sermonising couldn&#39;t be more annoying if Jamie Oliver personally jabbed you in the eye with his finger every other word, you can&#39;t deny that Jamie Oliver is doing <em>something</em>. And at least as celebrity campaigns go, it&#39;s a few hundred notches down the mental scale than<a href="http://www.hecklerspray.com/heather-mills-orders-you-to-drink-rats-milk/200710965.php"> endorsing rat milk</a>  to the world.&nbsp;</p>
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