The Moving Wallpaper/Echo Beach concept was unusual for ITV, it was quite innovative and possibly even a teeny bit good.
Worry not however, as they weren’t going to allow this anomaly to continue unfettered.
If the phenomenon of the original format passed you by, here is a quick recap. Moving Wallpaper and Echo Beach were shown back to back. The former was a knowing parody of a TV production office which was creating a beach-based soap aptly called Echo Beach. Therefore the viewer was in the unusual position that he/she/it could see the entire production process through to its fruition.
