It's hard to know when you've achieved ultimate glory. For football players, gracing the cover of computer games is enough to know they've reached the dizzy heights of fame, though the modern player will argue that having a kiss and tell story whored out to the press is the current recognition of stardom. But what about popstars?

Of course, the obligatory merchandising goes with any musician, as branded calendars are labelled as highly collectable, easily enticing young fans to whip out their wallets. Surely every piece of tat to buy has been covered?

Well we certainly thought so, but try telling that to Justin Bieber. Despite just learning to walk, the crooning runt has recently released a perfume called ?Someday.? And now, he’s got the flavours of that and remixed them into a new product called the Bieber Bocker Glory. Whilst this sounds like some sort of sordid sex act, we've been told it's an ice cream.