Over the years the cinema has given us plenty of bumbling idiots on the big screen but arguably none are ever as likeable as the ones played by Simon Pegg.

Returning this week in How to Lose Friends And Alienate People, Pegg, riding high on his popularity, plays the pretentious tit Sidney Young who manages to get a job at a prestigious New York magazine. It’s like The Devil Wears Prada but with transvestites!

With a recent surge of great comedies, this effort is disappointingly neither consistently hilarious or has anything new to say. Pegg is a likeable lead but presents the character as a more of a loveable idiot who never really irritates, even those within the film. His characters charm instantly sets you into a light hearted predictable romp while although entertaining in its own way, is also somewhat a letdown.