Gwyneth Paltrow Whines About Her Poxy Website Gwyneth Paltrow has a long history with the word 'goop' - it's the noise her macrobiotic meals make as they get served onto a plate, for example. Plus, spelt backwards 'goop' becomes Poog - which is both a rare digestive disorder where you eat too much macrobiotic food and your poo turns into porridge and the prospective name of Gwyneth Paltrow's third child. But we digress. Goop is also the name of Gwyneth Paltrow's lifestyle website, which is primarily notable for the fact that everyone thinks it's a bunch of poncey toss. As you can imagine, Gwyneth Paltrow hasn't responded well to this.