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Guinness

As time marches on, men are getting better are being in touch with their emotions. Kinda. Men haven’t perfected the emotional outpourings of many women, but they have progressed from handshakes to manhugs.

The awkward pat on the back is almost a thing of the past as men embrace each other with glee and solidarity.

However, some chaps still aren’t very comfortable with the whole thing and need some pointers. And Guinness have created an instructional video for the blokes of the world in an attempt to help them navigate the tricky manhug, leaving us to ponder about the greatest bromances in history.

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Song ads, Guinness, Levis, Os Mutantes, Sony, Flat EricAdvertising – it’s the easiest job in the world.

I’ve said it before and I’ll say it again, but coming up with a successful advert is not exactly brain surgery. Bit of sex, a lot of humour and a cracking song and you could sell vomit-coloured shoes to even the most discerning of fashion shoppers. We like to think we are immune to such obvious marketing tricks, but we’re not.

Tampons are not exactly a regular on my shopping list. But give me an ad featuring Anna Friel in a skimpy top dancing to the Pixies or some cracking Motown track and it won’t be long before I’ll be queuing up for my sanitary towel fix.

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