Remember when MTV used to be remotely hip, cutting edge and worth watching?

The very same days when it used to play the occasional music video as well. Times have now changed and seemingly anyone that’s been in the papers is getting their own show on the once-credible network.

In the past, viewers have had to endure washed up pop star Lisa Scott Lee and her crap attempt at trying to get a song into the charts. Even the human car crash that is Kerry Katona has given us a warts-and-all show, literally, to give an insight into the life of a fame-hungry, media-seeking bint, who also happens to be another failed musician. If you can call her that. And lest we forget Tila Tequila, social crusader.

He may not be a singer of any kind, but Calum Best has pointlessly been baptised into the celebrity world. His dad was a footballer, you know. And a chap with a passion for alcohol, so much so it broke his liver. So, simply because he came from Best Snr's semen, young Calum automatically becomes famous... ?