There's nothing that Jamie Oliver likes more than a good campaign - the campaign for better school dinners, the campaign to train the disadvantaged to be chefs, the campaign for titting around advertising Sainsbury's surrounded by elves.

But they're all old-hat, because Jamie Oliver wants to campaign for something more raw, something more visceral, something that'll frighten the general British public into never eating ever again. That's right - Jamie Oliver is going head-to-head with the battery-farmed chicken industry. In a one-off Channel 4 show - Jamie's Fowl Dinners - to be broadcast next year, Jamie Oliver is promising to graphically demonstrate the battery-farmed chicken's rearing process. Fingers crossed this will involve Jamie Oliver being shut in a tiny, airless, artificially-lit box for the rest of his life where he'll be forced to breath his own shit-fumes until a farmer cuts off his nose and mouth.

We don't know about you, but it'd certainly be the only way we'd learn.