This week’s Badvertising proves that the really piss-poor elements of advertising live longer in the memory than the really good ones. What do you remember most? Those Nescaf? ads where Anthony Head gets his end away or that insurance advert where Michael Winner tells people to calm down before disemboweling them with a rusty fork? We can’t even remember which one’s meant to be the bad one in that comparison.

What we’re trying to say is, this isn’t a new advert that we’re picking on today but the minute you see it, you’ll remember it.

Fizzy drinks. People like fizzy drinks. We know in a health-crazed culture where everyone’s going out of their way to look like some tanned bell-end from The Only Way Is Essex, it’s not fashionable to say that. Why not have a smoothie instead? Piss off. The people want sugar and strychnine!