Like many people, when we have genuinely serious problems our first thought is "Why isn't there a tubby out-of-touch ginger posho millionaire around to shriek patronising advice at us?"

Luckily, one poverty-stricken family in Hull will be getting that exact treatment. Minor royal and all-around annoyance Fergie is going to live with them to help shine a light on what life's like for the cruel minority who, for whatever reason, don't live in massive New York penthouse apartments.

Fergie's doing this for a new ITV reality show, of course, called The Duchess In Hull. It'll be broadcast in the summer, backed by an ITV2 spin-off show called Someone Get Me The Bleach, One Of Them Just Touched Me And I Don't Want To Catch AIDS.