Sam Raimi (The Evil Dead, Spider-Man) hasn’t made a horror movie in almost a decade (if you count The Gift), but it is the genre where he cut his teeth and created cult hero Ash, played by Bruce ‘This is my boomstick!’ Campbell.
Drag Me To Hell is Raimi’s return to the genre, although he certainly hasn’t been idle in the horror: his production company, Ghost House Pictures, introduced Western audiences to The Grudge and 30 Days of Night.
Drag Me To Hell takes as many cues from Raimi’s old work as some of his more recent Ghost House work. In the vein of the best 70s horror, it is at its heart a morality play, although one with a wicked sense of humour and slightly less gore than your average splatter-horror flick.
