Badvertising likes nothing better than seeing the breakdown of an advertising executive portrayed through their adverts. It heartens us to see people so devoid of creative talent making adverts which are actually supposed to be designed to sell a service but leave the target audience feeling more bemused than Lindsay Lohan’s gynaecologist. The world needs more confused, off-message advertising but it won’t get it. Why, you ask? Oh… you didn’t…
The advertising world is filled with people so nefariously clever that they can make you suddenly decide that you need something you’ve previously never even considered, just by the power of suggestion through a stupid combination of words and moving images.
Sometimes it won’t hit you for weeks or even months but rest assured that it will hit you. One minute you’re in the queue at the post office and BANG! Next minute, you’ve bought a Saab and have no recollection of how you got to the showroom or paid for the thing.



