Professional movie director and sometime whore David Fincher has given humanity the gifts of Seven, Fight Club and keeping Jodie Foster locked in room for a long time.
Now with the launch of the new iPhone, his latest gift is a sharp new advert for the product that needs no advertising. Yes Fincher has directed himself a new iPhone advert – the product everybody has because it’s the best thing to ever happen to Earth, the universe and everything in it! – That’ll make the heartbreak of losing out on the Oscar less bitter Fincher.

